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With a strong introduction email strategy, you’ll be able to engage your leads and bring them into your sales pipeline. However, there’s a good chance your leads won’t know who you are before your introductory email, but that’s okay. Leads may have previously interacted with your brand, such as on social media or at an event, a fact you can use to stand out from the crowd. Not all professional introduction emails are sent with the same degree of anonymity, so when writing your introduction email reference any prior contact. The main purpose of a business introduction email is to establish the beginnings of a mutually beneficial, long-term business relationship by building trust and goodwill between you and your lead. It’s the initial introductory email you send to a potential client with a view to sell your product or service. The way you stand out, therefore, is by giving your leads something they can’t ignore – something to keep in mind when choosing a subject for introduction emails you write.Ī business introduction email is essentially a cold email. So why should your leads expect any different? We’re bombarded with constant distractions in our inboxes and we’ve become very good at tuning out the noise. If you receive an email from a source you don’t recognize, with a generic subject line that makes no effort to appeal to you and your specific issues, chances are it’s going to be ignored or discarded. It’s important to remember that your leads are just like you. With a message personalized to each specific lead, you’ll stand a far greater chance of making a positive impression than sending bulk emails.
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Personalization will help you get your company introduction emails to where they need to be and increase open rates. You’ll see a dramatic increase in the success of your introductory emails by making a great first impression. Without a great strategy to entice your leads to open your introductory email, your emails will written off as spam and you may even fall foul of GDPR.īut don’t worry once you know how to pitch your business introduction emails, you won’t have to worry about any of the repercussions of bad email marketing practices. One of the most difficult parts of the sales process is reaching out to your prospects with a business introduction email.